Sim Viral

Visual Identity, April 2012

Visual identity proposal for a brazilian blog called Sim Viral. Based on the concept of viruses and bugs, with digital images through physical interference in the scanner. Unpredictability was a factor kept as a graphic element. The final result, even within the predicted, escaped the control. The images produced were unique, and this was the starting point to create the branding system. Through the combination of the elements and a variable context, it was defined a language to translate the essence of the brand.