Concept, research and edit: Luiz Romero (copy), Felipe Rocha and Murilo Fonseca (design).
Photography: Leonardo Sang
Text: Luiz Romero, Alexandre Aragão, Luisa Cella and Nathan Fernandes
Design: Felipe Rocha and Murilo Fonseca
16 projetos artísticos que a gente nunca vai fazer (16 artistic projects we will never do, in English) is an independent publication made by me and the Brazilian graphic designer Cássia Vila in order to share some of the artistic ideas we will never be able to put into practice due to our lack of time. We decided to do this creative commons project to inspire other people and we sold all the 16 copies at Feira Plana, a brazilian independent publishing fair. Each copy had a unique cover and on the inside there would be written all the instructions needed to accomplish the projects with information like estimated time of work, budget and how many people should be involved.
CREATIVE DIRECTION AND DESIGN: FELIPE ROCHA AND CÁSSIA vILA
Photography: CÁSSIA vila
Packaging, Visual Identity - March 2015
A friend of mine invited me to create the visual identity of her new business: chocolates produced in a farm from Bahia (Northeastern Brazil). They are gluten-free, lactose-free and 75% cocoa. The product is so simple that she called it "Chocolate". I decided to use this word as the main element of the identity. Instead of a logo, I created a type-based pattern that can connect every single pack.
Design: Felipe Rocha
Production: Mariana Ventura
Sobre Heróis, Monstros e Lugares
BOOK - DECEMBER 2013
Heróis, Monstros e Lugares is my graduation project. It’s a book about imaginary during childhood. I interviewed a group of kids and asked them about heros, monsters and places. The book contains the documentation of this process through text, illustrations and portraits.
One Million Commandments
DIGITAL - net art, october 2014
The One Million Commandments is a website that combs the tweets of musicians, artists and others for new moral codes. It will grow until it is populated by a million new idioms, ways to live, koans and blessings.
VISUAL IDENTITY, FEBRUARY 2014
Visual Identity for ANTI, a trend analysis and consulting based in Rio de Janeiro - Brazil. The concept is inspired by Neoconcretism, a Brazilian art movement that was formed in reaction to the mathematical certainty of Concrete Art.
DIGITAL, CAMPAIGN, MAY 2015
Romeo Reboot is a series of short films inspired by Romeo and Juliet and created for Axe. Each film was directed by a different Brazilian director: Alex Gabassi, Manuel Nogueira, Daniel Rezende and Rafael Grampá. Each story has the same actress as Juliet (Luisa Moraes), but Romeo is always a different actor that represents a different contemporary man, all identified from a research developed by BOX 1824.
Colors# 86 – Making the News
PUBLICATION, APRIL 2013
The topic of Colors #86 is the backstage of journalism. It talks about repetition, censorship, social media, citizen journalism and so on. The idea of the cover is to show all these subjects through a “news machine”, combining old and new media. After the cover, a real "news machine" was created to promote the magazine. It churns tweets through different media filters and turn them into print, simulating the contemporary 24-hour news cycle. The installation was presented at the International Journalism Festival in Perugia.
Creative Direction: Patrick Waterhouse
Cover Art Direction and Installation Concept: Felipe Rocha
Installation Development and Design: Jonathan Chomko
3D Cover Design: Moisés Gomes
Installation Graphics: Tim Wan
Video Editor: Sabina Dallu
Video Supervisor: Ries Straver
Colors# 85 – Going to Market
Publication, December 2012
Colors #85 is a magazine about stock markets, fruit markets, supermarkets and everything around the market idea. The concept of the cover is to show the network that exists between different products and environments. Each connection has a meaning behind. A pig, a plastic duck, a one dollar bill, a bible, a pipe and so on. Everything is connected somehow.
Creative Direction: Patrick Waterhouse
Cover Concept & Art Direction: Felipe Rocha
Cover Typeface: Tim Wan
Illustration: Fanqiao Wang
Photography: James Mollison and Marco Pavan
Colors #84 – Apocalypse
Publication, August 2012
Colors #84 is a guide to the end of the world. The cover/poster is a reinterpretation of the Maya Calendar based on natural disasters and relevant topics about apocalypse. The main graphic design reference to this project was "the whole earth catalogue", an American counterculture catalog, "sort of like Google in paperback form" according to Steve Jobs.
The biggest challenge was to combine five different languages in the same composition, without losing harmony.
On the back poster, there is a kit of objects that everyone needs to have in order to survive, from slingshot rifles to a cigarette butt.
DIGITAL, NET ART, OCTOBER 2014
Failed Umbrellas is an homage to all umbrellas that one day were loved by their owners. Humans are too cruel with umbrellas once they fail. No matter how important the umbrella was before for you, no matter the great moments lived and shared together. Once it fails, you leave it alone in every single corner, street, square or park. No second chances, no feelings anymore.
Visual Identity, April 2012
Visual identity proposal for a brazilian blog called Sim Viral. Based on the concept of viruses and bugs, with digital images through physical interference in the scanner. Unpredictability was a factor kept as a graphic element. The final result, even within the predicted, escaped the control. The images produced were unique, and this was the starting point to create the branding system. Through the combination of the elements and a variable context, it was defined a language to translate the essence of the brand.
Unofficial Report #01
COLLABORATIVE PROJECT, APRIL 2013
Project initiated by a team of creatives who met in Fabrica. The mission is to capture the places, people and creativity of prominent events around the world. The first edition was done at the Milano Design Week. We collected graphic material and interviews during and around the event. With this content we did a pop up exhibition and a live catalogue with this curated selection so people could touch and see the feeling of this fun creative milanese week.
Gralias - Summer Collection
Visual Identity, March 2013
Gralias is a fashion brand founded in 2010 by the designers Julia Guglielmetti and Grazi Cavalcanti in São Paulo. For the release of its Summer 2014 collection, Gralias created an amazing story involving the fashion producers Anna Piaggi and Iris Apfel. In that story, both producers reside in a fictitious city in the Peruvian Andes called Katakuyna, and fight each other in a ring during a festival to decide who will dictate the local fashion trends.
Katakuyna is a collection highlighted by prints, fringes, layers, transparencies and a lot of color. And, of course, the Andean aesthetics is also present in all looks. All those references served as basis for us to develop the graphic identity of the collection.
COLORS Map – App
Digital, March 2012
An iPad app and interactive installation proposal for Happiness and Other Survival Techniques, an exhibition by Colors Magazine that was displayed at the Design Museum, in London.
This is the project that I developed during my trial period in Fabrica.
CONCEPT AND PROTOTYPE: DAVID PENUELA, ANGELO SEMERARO, DANIEL SWARTZ
Visual Identity, March 2013
Concept and visual identity for weekly film night at Fabrica.
As the aim of this event is to display only movies downloaded from the Internet, the graphic solution was to use all the visual information that we always have some contact when we decide to get some film illegally.
EVENT CONCEPT: RIES STRAVER
Digital, May 2013
The only "intuitive" interface is the nipple. After that it's all learned. This is usually attributed to one Bruce Ediger (though at least one person thought it was originally said by Steve Jobs,), and refers to the frequent (and invariably inaccurate) description of computer user interfaces as "intuitive".
After I read this quote, I decided that I had to translate this idea in something visual. Nipple.es is the answer that I found.
CONCEPT & DESIGN: FELIPE ROCHA
CODE: ARIADNE GOMES