Appy Fizz

identity, campaign, packaging, digital - may 2016

The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3d spheres and circles. From the print campaign to the television commercial, this circular language in the bold red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star Priyanka Chopra for the TVC to create a bold film for Appy Fizz. In the film Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns.

CREDITS

CREATIVE / ART DIRECTION: Jessica Walsh, Stefan Sagmeister

LEAD DESIGN: Jessica Walsh, Felipe Rocha

DESIGNERS: Daniel Brokstad, Fumi Omori, Liron Ashkenazi, Pol Solsona, Simón Sepúlveda, Zipeng Zhu

ANIMATION: Daniel Brokstad, Esteban Diácono, Karan Singh, Pedro Veneziano, Zipeng Zhu

TVC: Vallée Duhamel

3D ARTISTS: Esteban Diácono, Pablo Alfieri, Pedro Veneziano

PHOTOGRAPH: Leda & St. Jacques

RETOUCHING: Lutz + Schmitt

WEBSITE DEVELOPMENT: Nicholas Pyle